Mobile & Web · 2025 – 2026 · SHIPPED

NAGAE Studio — Luxury Bridal Retailer Ecosystem

Comprehensive multi-surface retailer ecosystem and administrative intelligence platform designed for NAGAE Studio—a modern luxury bridal brand. Unites gown catalog CMS management, B2B wholesale boutique CRM pipeline tracking, real-time showroom performance analytics, and an in-suite Stylist Mobile App with interactive AI fitting guidance.

Company
NAGAE Studio / SJ Innovation
Client
NAGAE Studio (Redesign Showcase of Production Client Platform)
Timeline
4 Months
Scope
Retailer Platform, Admin Management, Sales Intelligence CRM, Stylist Mobile App, AI Knowledge Base, Performance Analytics, Luxury Bridal UX

Overview & TL;DR

The Challenge: Luxury bridal retail demands rapid coordination across studio leadership, wholesale sales reps, and showroom stylists. The client needed a unified multi-platform solution to manage gown collections, track boutique wholesale accounts, and deliver instant answers on gown alterations and lead times directly inside fitting suites.

My Role: Lead UI/UX Designer — conceptualized and engineered the full multi-surface ecosystem across Admin Management, Sales Intelligence CRM, and the one-handed Stylist Mobile Application with AI fitting support.

The Method: Designed an editorial luxury design system with warm blush accents (#E58A9F), high-contrast tabular CRM pipelines, multi-attribute gown categorization, and a conversational AI fitting knowledge base.

The Problem

Bridal appointments require personal connection without administrative distraction. Stylists assisting brides in fitting suites need instant answers on custom gown modifications, split sizing, fabric care, and delivery lead times. Concurrently, studio management lacked unified pipeline tracking for authorized wholesale boutique stockists, while catalog administration across complex fabric and silhouette combinations was fragmented.

Process & Implementation

Admin Management & Product Catalog CMS

Architected an executive performance overview and product catalog CMS tracking showroom health metrics, gown demand curves, and inventory attributes.

  • Monitored active stylist engagement (104 active stylists), monthly logins, and catalog view volume across 7D/30D/90D/1Y timeframes
  • Visualized showroom popularity ranking bestsellers (Sloan Mikado, Ophelia Tulle, Sloan Fitted) against newer collection releases
  • Engineered multi-select attribute tagging for luxury fabrics (Mikado, Silk Charmeuse, Organza) and silhouettes (A-Line, Trumpet, Bias Cut)

B2B Sales Intelligence CRM & Boutique Pipeline

Designed a dedicated wholesale CRM pipeline for studio sales directors to manage boutique retail accounts and automate operational connectors.

  • Visual Kanban deal pipeline tracking stockist progression: Prospecting, Initial Contact, Sample Sent, Negotiating, and Won
  • External connector hub integrating Google Sheets order sync, Front email threads, Google Calendar trunk shows, and AI meeting notes
  • Automated stockist communication timelines to accelerate wholesale sample turnarounds and trunk show agreements

Stylist Mobile Application & In-Suite AI Assistant

Engineered an ergonomic one-handed mobile application for showroom stylists in bridal fitting suites with live AI product support.

  • Ask NAGAE AI: Instant mobile assistant delivering accurate answers for alterations ('Can Peyton be made with an A-line skirt?'), veil pairings, and silhouette advice
  • Resolution confidence tracking (98.2%) with 4.9/5 stylist satisfaction ratings across showroom appointments
  • Gamified stylist profiles with certification tiers (Expert Level 3), point accruals, and monthly retail leaderboard rankings

Measurable Outcomes

98.2%
Resolution Confidence
Accuracy on stylist alteration and sizing queries via NAGAE AI
104+
Active Stylists
Active showroom stylists across authorized bridal retail partners
4.9 / 5
Stylist Satisfaction
Helpfulness rating from retail stylists using the platform

Delivered a cohesive luxury bridal retail ecosystem bridging the gap between studio administration, wholesale boutique management, and intelligent fitting suite stylist support.

Visual Artifacts & Gallery

  • Admin Management — Platform Performance & Stylist Activity Analytics Dashboard (Asset: /assets/projects/nagae-studio/nagae-admin-01-performance-analytics.webp)
  • Admin Management — NAGAE AI Knowledge Base & Stylist Resolution Telemetry (Asset: /assets/projects/nagae-studio/nagae-admin-02-ai-knowledge-base.webp)
  • Admin Management — Luxury Bridal Gown Product Catalog & Inventory Matrix (Asset: /assets/projects/nagae-studio/nagae-admin-03-product-catalog.webp)
  • Admin Management — New Gown Product Creator & Fabric/Silhouette Attribute Tagger (Asset: /assets/projects/nagae-studio/nagae-admin-04-add-product.webp)
  • Sales Intelligence CRM — External Connectors & System Integrations (Google Sheets, Front, Calendar & AI Notes) (Asset: /assets/projects/nagae-studio/nagae-crm-01-system-integrations.webp)
  • Sales Intelligence CRM — Boutique Deal Pipeline & Wholesale Account Kanban (Asset: /assets/projects/nagae-studio/nagae-crm-02-boutique-pipeline.webp)
  • Stylist Mobile App — Ask NAGAE AI Interactive Fitting & Gown Modification Assistant (Asset: /assets/projects/nagae-studio/nagae-stylist-01-ask-ai-mobile.webp)
  • Stylist Mobile App — Stylist Profile, Certification Badges & Performance Leaderboard (Asset: /assets/projects/nagae-studio/nagae-stylist-02-profile-leaderboard.webp)
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