Brand Systems · 2025 – Present · LIVE

Proactive Creative Initiatives & Campaigns

Unsolicited creative initiatives conceived, designed, pitched, and operationalized autonomously for SJ Innovation. Spans bespoke immersive Zoom and virtual meeting backgrounds for team members and leadership, modular 3D talent acquisition campaigns, a standardized 25-slide All-Hands meeting presentation design system, a ground-up recognition system that transformed private Keka HRMS honors into public social showcases with 3-tier executive approval, futuristic New Year animated countdowns, and dynamic member-first video spotlights.

Company
SJ Innovation
Client
Internal Initiatives & People Operations
Timeline
Ongoing
Scope
Autonomous Design Initiatives, Immersive Zoom Backgrounds, HR & Talent Campaigns, Company All-Hands Slide Systems, Social Recognition Systems, Motion & Animated Greetings, 3D Glassmorphism, Executive Alignment, Employer Branding

Overview & TL;DR

The Challenge: Internal employee recognition was historically locked inside silent HR tools (Keka certificates and plain text notices), while employee birthdays relied on generic static circular cake images, missing opportunities to celebrate talent and build community pride.

My Role: Self-Directed Designer — identified organizational opportunities, built end-to-end design systems without prompting, and systematically navigated multi-tier executive approvals (Senior Designer → Engineering Manager → Chief Operating Officer) to launch company-wide initiatives.

The Method: Conceived high-craft 3D glassmorphic social frameworks for monthly performer honors, dynamic member-first birthday video reels, and multi-discipline hiring campaigns, turning routine milestones into public-facing company pride.

The Problem

Without dedicated creative requests from HR, talent acquisition posts and monthly performer honors remained functional but visually uninspired, and team birthday celebrations relied on repetitive static cake graphics. Recognizing that first impressions and internal morale dictate company culture, Sadman took the initiative to build polished social campaign systems and dynamic motion carousels without being prompted, securing multi-tier executive buy-in.

Process & Implementation

Identifying Unmet Opportunities & Autonomous Inception

Audited ongoing talent acquisition workflows and spotted an opportunity to elevate SJ Innovation's employer branding with bespoke 3D glassmorphism.

  • Conceived the entire campaign autonomously, bypassing bureaucratic backlog to present working high-fidelity prototypes
  • Tailored domain-specific 3D iconography: design palettes & artboards for UI/UX, enterprise briefs & metrics for BA, and interactive code terminals & AI chips for developers
  • Integrated brand-consistent orange CTA badges ('Apply Now') and official website domain lockups

Ground-Up Recognition Transformation: From Keka to Social Media

Historically, Performer of the Month honors were only distributed as private PDF certificates inside the internal HR portal (Keka). Sadman recognized an opportunity to publicly celebrate talent on social channels.

  • Independently conceptualized and designed the 'Performer of the Month' social template featuring a sculpted 3D glass trophy, tech coordinate grids, and brand gradients
  • Presented the initiative through a 3-tier approval hierarchy: pitched to Senior Designer (approved), escalated to Manager (approved), and presented to Chief Operating Officer (COO, approved)
  • Established an enduring corporate tradition celebrating team excellence on public LinkedIn and social media channels

Member Birthday Carousel Motion Initiative: Reimagining Static Posts

Reconceived corporate employee birthday celebrations: previously, birthdays were recognized with generic static circular cake images. Sadman took the initiative to transform them into dynamic, member-first video reels and multi-slide carousel spotlights.

  • Replaced impersonal static graphics with personalized motion spotlights celebrating team members across global offices (Dhaka, Goa, New York)
  • Crafted high-retention video compositions pairing upbeat background rhythms with energetic motion typography
  • Dramatically increased cross-office engagement, comments, and internal camaraderie on social channels

Measurable Outcomes

100% Proactive
Initiative Origin
Self-directed from conception to executive sign-off
3-Tier Signoff
Approval Ladder
Pitched & approved by Senior, Manager, & COO
Company-Wide
Culture Impact
Keka honors & member birthdays elevated to engaging social media traditions

Demonstrated the power of unsolicited design leadership—transforming standard HR communications and internal certificates into captivating social showcases and dynamic motion carousels that strengthened employee pride and employer brand perception.

Visual Artifacts & Gallery

  • Member Birthday Carousel Motion Initiative (Asset: /assets/projects/reels/reel-03-member-birthday-carousel-initiative.webp)
  • HR Creative — UI/UX & Graphic Design Paid Internship (Asset: /assets/projects/creative-initiatives/hiring-01-uiux-graphic-design-internship.webp)
  • HR Creative — Business Analyst Hiring Campaign (Asset: /assets/projects/creative-initiatives/hiring-02-business-analyst.webp)
  • HR Creative — Jr. Software Developer Hiring Campaign (Asset: /assets/projects/creative-initiatives/hiring-03-jr-software-developer.webp)
  • HR Creative — AI Intern Hiring Campaign (Asset: /assets/projects/creative-initiatives/hiring-04-ai-intern.webp)
  • HR Creative — Project Coordinator Hiring Campaign (Asset: /assets/projects/creative-initiatives/hiring-05-project-coordinator.webp)
  • HR Creative — Sr. Marketing Executive Hiring Campaign (Asset: /assets/projects/creative-initiatives/hiring-06-sr-marketing-executive.webp)
  • HR Creative — Sr. Network Engineer Hiring Campaign (Asset: /assets/projects/creative-initiatives/hiring-07-sr-network-engineer.webp)
  • Performer of the Month — Ground-Up Social Recognition Initiative (Asset: /assets/projects/creative-initiatives/recognition-performer-of-month-sadman.webp)
  • Welcome Aboard — Talent Onboarding Social Showcase (Leandra Sol) (Asset: /assets/projects/creative-initiatives/onboarding-welcome-leandra-sol.webp)
  • Welcome Aboard — Talent Onboarding Social Showcase (Akshata Alornekar) (Asset: /assets/projects/creative-initiatives/onboarding-welcome-akshata-alornekar.webp)
  • Member Birthday Carousel Motion Initiative — Social Video Spotlight Reel (Asset: /assets/projects/reels/reel-03-member-birthday-carousel-initiative.webp)
  • New Year 2026 Animated Motion Countdown — High-Tech Gauge Meter (Asset: /assets/projects/creative-initiatives/new-year-2026-motion-countdown.webp)
  • Slide 01 — Title: All Office All Hands Meeting June 2026 (SJ Innovation LLC) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-01.webp)
  • Slide 02 — Section Header: Icebreaker (3D Sculpted Typography with Celebration Metaphors) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-02.webp)
  • Slide 03 — Campus Divider: New York Office (Empire State & Manhattan Skyline Silhouette) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-03.webp)
  • Slide 04 — Campus Divider: Goa Office (Lighthouse, Palm Canopies & Coastal Architecture) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-04.webp)
  • Slide 05 — Campus Divider: Sylhet Office (Keane Bridge, Tea Hills & Dargah Heritage) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-05.webp)
  • Slide 06 — Campus Divider: Dhaka Office (National Parliament Architecture & Urban Skyline) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-06.webp)
  • Slide 07 — Event Gallery: New York Office Christmas Celebration Photo Collage (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-07.webp)
  • Slide 08 — Event Gallery: Sylhet Office Ramadan Kareem Celebration Photo Collage (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-08.webp)
  • Slide 09 — Section Header: Birthdays (3D Celebratory Lettering, Cake, Balloons & Bunting) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-09.webp)
  • Slide 10 — Member Spotlight: New York Office Birthday Celebrations Grid (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-10.webp)
  • Slide 11 — Section Header: Work Anniversaries (3D Typography, Calendar Icon, Medal & Confetti) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-11.webp)
  • Slide 12 — Milestone Spotlight: New York Office Work Anniversary Celebrations (1st–4th Years) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-12.webp)
  • Slide 13 — Knowledge Sharing: Outreach — Webinars Conducted in Q4 (Vibe Code Series) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-13.webp)
  • Slide 14 — Section Header: Performer of the Month (3D Golden Trophy, Rosette & Metrics) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-14.webp)
  • Slide 15 — Global Honors: Performer of the Month — January 2026 Awardees (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-15.webp)
  • Slide 16 — Performance Review: Analytics & Marketing Report (Executive Presentation Canvas) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-16.webp)
  • Slide 17 — Leadership Keynote: Updates from Shahed & Shahera (Executive Founder Avatars) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-17.webp)
  • Slide 18 — Leadership Directives: Update from Shahed & Shahera (Strategic Agenda Cards) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-18.webp)
  • Slide 19 — Section Header: Welcome (3D Shaking Hands, Open Door & Paper Airplane) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-19.webp)
  • Slide 20 — Team Growth: Welcome — New Joinees Talent Showcase (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-20.webp)
  • Slide 21 — Cohort Growth: Welcome — New Interns Academic Cohort (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-21.webp)
  • Slide 22 — Section Header: Farewell (3D Luggage, Waving Hand & Keepsake Memories) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-22.webp)
  • Slide 23 — Alumni Tribute: Farewell Honors & Appreciation (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-23.webp)
  • Slide 24 — Strategic Horizons: Goal Overview — Company Goal 2026 (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-24.webp)
  • Slide 25 — Closing: Thank You & Take Care (Branded Sunset-to-Cerulean Gradient) (Asset: /assets/projects/creative-initiatives/all-hands-deck/all-hands-slide-25.webp)
  • Slide 01 — Title: Empowered Teams, Thriving Clients — Delivering Solutions with Accountability (Cover) (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-01.webp)
  • Slide 02 — At a Glance: 1,200+ Projects Delivered, 500+ Clients, 4 Global Campuses (NYC, Goa, Sylhet, Dhaka) (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-02.webp)
  • Slide 03 — Motto & Culture: Client-First Mindset, On-Time Delivery, Solution Oriented, Continuous Improvement (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-03.webp)
  • Slide 04 — Industries We Serve: Healthcare, Mortgage, Legal, Non-Profit, Accounting, Agency, Restaurants (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-04.webp)
  • Slide 05 — Capabilities: AI Automation & Agentic AI, Web/Mobile/CMS, Cloud & DevOps, Marketing Solutions (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-05.webp)
  • Slide 06 — Proprietary Products: CollabAI, PlatePresence, LeadsLift, and BuildYourAI Ecosystem (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-06.webp)
  • Slide 07 — Enterprise Client Showcase: Healthcare & Pharma Brand Logos (Janssen, Neutrogena, Kenvue, etc.) (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-07.webp)
  • Slide 08 — Client Deep-Dive: Janssen Pharmaceuticals — 10 Years Partnership Across Erleada, Stelara, Balversa, Tremfya (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-08.webp)
  • Slide 09 — Client Deep-Dive: Kenvue — Listerine, Benadryl, Zyrtec, Tylenol SmartCheck Mobile Otoscope App (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-09.webp)
  • Slide 10 — Client Deep-Dive: Propel Health Communications — Patient Portals & Clinical Disease Awareness Sites (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-10.webp)
  • Slide 11 — Industry Honors: Inc. 5000 (#4,332), Clutch Top 100 NYC B2B, Top Rated Upwork, ISO 9001:2015 (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-11.webp)
  • Slide 12 — Enterprise Certifications: AWS Certified Solutions Architect, Acquia Drupal, Contentful, Salesforce, ISTQB (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-12.webp)
  • Slide 13 — Global Culture: Collaborative Photos Across Times Square Nasdaq, Goa Retreats, and Global Offices (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-13.webp)
  • Slide 14 — Community Outreach: Seminars, Webinars, Youth STEM Classes, Hackathons, and Charity Initiatives (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-14.webp)
  • Slide 15 — Closing: Thank You & Executive Partnership Contact (sjinnovation.com) (Asset: /assets/projects/creative-initiatives/medical-pharma-deck/medical-pharma-slide-15.webp)
  • Slide 01 — Title: SJ Innovation LLC Company Deck 2026 (Cover) (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-01.webp)
  • Slide 02 — Story: Founded in 2004, NYC Headquarters, 21 Years of Excellence, MBE & Inc. 5000 Accredited (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-02.webp)
  • Slide 03 — Executive Leadership: Co-Founders Shahed Islam (CEO) & Shahera Choudhury (COO) (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-03.webp)
  • Slide 04 — Global Footprint: 100+ Team Members Across 4 Offices (New York, Goa, Sylhet, Dhaka) (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-04.webp)
  • Slide 05 — Offerings: Agentic AI, Headless CMS, Cloud Architecture, and Performance Marketing (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-05.webp)
  • Slide 06 — Core Values: Client-First, Solution Oriented, On-Time Delivery, Personal Accountability (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-06.webp)
  • Slide 07 — Culture & Retreats: Annual Milestones, Team Banquets, and Times Square Celebrations (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-07.webp)
  • Slide 08 — Certifications: ISO 9001:2015, Veeva Vault, Contentful, AWS, Clutch Global Leader (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-08.webp)
  • Slide 09 — Client Ecosystem: Janssen, Council on Foreign Relations, Neutrogena, Listerine, SDSU (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-09.webp)
  • Slide 10 — Vertical Sectors: Healthcare, Mortgage, Legal, Non-Profit, Accounting, Agency, Food Service (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-10.webp)
  • Slide 11 — Client Testimonials: Johnson & Johnson, IVolunteer, Tour Patron, PowerLean (4.9 Clutch, 4.8 Google) (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-11.webp)
  • Slide 12 — Portfolio Highlights: Multi-Screen Responsive Web, Mobile Apps, and Enterprise Platforms (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-12.webp)
  • Slide 13 — Philanthropy: Community Outreach, Tech Education, Youth Hackathons, and Seminars (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-13.webp)
  • Slide 14 — Proprietary Product Ventures: CollabAI, PlatePresence, LeadsLift, BuildYourAI (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-14.webp)
  • Slide 15 — Closing: Thank You — Connect with SJ Innovation (www.sjinnovation.com) (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-15.webp)
  • Slide 16 — Appendix: Extended Client Testimonials & Endorsements (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-16.webp)
  • Slide 17 — Appendix: Global Campus Capabilities & Follow-the-Sun Delivery (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-17.webp)
  • Slide 18 — Appendix: Official Contact & Partnership Channels (Asset: /assets/projects/creative-initiatives/company-deck/company-deck-slide-18.webp)
  • Immersive Zoom Background — Executive Suite & 22-Year Anniversary Wall (Asset: /assets/projects/creative-initiatives/zoom-backgrounds/sji-zoom-bg-01-22-years-executive-wall.webp)
  • Immersive Zoom Background — Main Reception & Lobby 3D Signage (Asset: /assets/projects/creative-initiatives/zoom-backgrounds/sji-zoom-bg-02-reception-lobby-concrete.webp)
  • Immersive Zoom Background — Boardroom Frosted Glass Partition (Asset: /assets/projects/creative-initiatives/zoom-backgrounds/sji-zoom-bg-03-conference-frosted-glass.webp)
  • Immersive Zoom Background — Collaborative Hub Acoustic Feature Wall (Asset: /assets/projects/creative-initiatives/zoom-backgrounds/sji-zoom-bg-04-acoustic-textured-wall.webp)
  • Immersive Zoom Background — Executive Suite Architectural Accent Wall (Asset: /assets/projects/creative-initiatives/zoom-backgrounds/sji-zoom-bg-05-executive-suite-accent-wall.webp)
  • Immersive Zoom Background — Open Collaboration & Acoustic Panel Wall (Asset: /assets/projects/creative-initiatives/zoom-backgrounds/sji-zoom-bg-06-open-collaboration-acoustic-wall.webp)