Brand Systems · 2025 – 2026 · CASE STUDY

CollabAI Creatives

B2B growth design system, comprehensive 27-slide enterprise sales enablement deck, viral LinkedIn pricing teardown carousels, and high-converting vertical video reels created for CollabAI. Deconstructs enterprise SaaS per-seat pricing models against CollabAI's direct-API Control Tower, illustrating real cost savings, departmental custom AI agents, and self-hosted data ownership for agencies and growing teams.

Company: CollabAI
Client: CollabAI Growth & Marketing
Timeline: Ongoing Series
Scope: Enterprise Pitch Decks, Sales Enablement Collateral, Social Design Systems, LinkedIn Carousels, Instagram Creatives, Paid Social Ad Creatives, Member Profile Banners, B2B SaaS Pricing Teardowns, Motion Video Reels, Direct-Response Copywriting, Product Marketing Strategy

Overview & TL;DR

The Challenge: Enterprise agencies are burdened by bloated $25/seat monthly chatbot subscriptions that charge for employee presence rather than actual token utilization. CollabAI needed high-contrast visual storytelling to prove 50–60% software cost savings while showcasing its multi-agent Control Tower capabilities.

My Role: Lead Creative & Growth Designer — conceptualized the B2B pricing deconstruction narrative, designed custom 4:5 visual infographics (dual-gauge usage comparison, pricing pyramids), edited vertical video reels, and created direct conversion landing mockups.

The Method: Engineered high-retention 4:5 vertical carousel slides combining stark cobalt-to-navy gradient backdrops, 3D metallic currency lockups, data-driven usage gauges, and product interface mockups, paired with high-tempo Meta video reels.

The Problem

Most AI software marketing relies on vague buzzwords like 'unlock productivity' that fail to convince CFOs and agency founders. Agency leaders need transparent economic math: contrasting a 30-person team paying $9,000/year for generic chatbots against direct API access costing only $3,000–$4,000/year for custom departmental agents.

Process & Implementation

Economic Deconstruction & Visual Metaphors

Broke down the hidden financial trap of per-seat SaaS billing into immediate visual proof points.

Calculated real-world cost comparisons for a 30-person agency ($25/seat x 30 = $9,000/year vs $3,000–$4,000 API costs)
Conceived the dual speedometer gauge metaphor to visually expose the unfairness of per-seat billing: a finance manager using AI twice a month pays the exact same fee as a content writer prompting 50 times a day
Highlighted CollabAI's core architectural advantages: departmental custom AI employees, self-hosted data security, and full API control
Crafted punchy takeaway badges: 'That's 50-60% less. And infinitely more capable.'

4:5 Carousel Architecture for LinkedIn & Instagram

Optimized aspect ratio, contrast hierarchy, and micro-hooks for maximum mobile feed scroll-stopping power.

Engineered 4:5 vertical canvas (819×1024) to occupy maximum screen real estate in mobile feeds
Slide 01 Hook: Immediate pattern-interrupt headline with 3D currency stack and metallic executive avatar clusters
Slide 02 Problem: Speedometer gauges visually demonstrating the presence-vs-usage economic disparity
Slide 03 Solution: Side-by-side checklist demonstrating departmental custom AI agents and direct API savings
Slide 04 Conversion: High-fidelity web and dashboard mockup driving qualified traffic directly to controltower.collabai.software

Multi-Format Video & Paid Campaign Extension

Extended the core value proposition into vertical 9:16 motion video reels for Instagram and Facebook.

Produced the Nonprofit AI Workflow Automation Reel, spotlighting free open-source dashboard automation and grant retrieval
Produced the Black Friday Extended Offer Campaign Reel, driving urgency around $300 starter discounts and 20% pro tier savings
Maintained consistent brand typography, neon cyan and deep cobalt color grading, and high-tempo beat synchronization

Direct-Response Ads & Member Profile Branding

Engineered high-converting 1:1 feed ad creatives and promotional LinkedIn profile banners for team advocates.

Developed 'Your Data, Your Servers, Your Control' feed ads featuring 3D holographic security shield lockups and compliance proofs (SOC 2, HIPAA, GDPR)
Executed the disruptive 'Like Ch*tGPT, but we can't see your chats' privacy campaign tailored for financial modeling and academic research contexts
Designed the Black Friday Sale 20% Off member LinkedIn profile banner, establishing visual alignment across employee networks during peak promotional windows

Measurable Outcomes

50–60% Savings

Cost Transparency

Clear financial contrast of $9k/yr per-seat vs $3k–$4k direct API costs

Carousels, Ads & Reels

Campaign Ecosystem

15 carousel slides, 4 paid feed ads, 1 member banner, and 2 video reels

Zero-Logging Focus

Data Sovereignty

High-contrast positioning on behind-firewall security and data privacy

Turned complex SaaS pricing mechanics into an authoritative, viral social campaign that directly positions CollabAI Control Tower as the financially superior, enterprise-grade alternative to generic per-seat chatbot subscriptions.

Visual Artifacts & Gallery

Slide 01 — The Real Cost of AI for a 30-Person Agency (Asset: /assets/projects/collabai/creatives/collabai-carousel-01-real-cost-of-ai.webp)
Slide 02 — Per-Seat Model Charges for Presence, Not Usage (Asset: /assets/projects/collabai/creatives/collabai-carousel-02-per-seat-model-dilemma.webp)
Slide 03 — CollabAI Control Tower Direct API Access (Asset: /assets/projects/collabai/creatives/collabai-carousel-03-control-tower-advantage.webp)
Slide 04 — Visit controltower.collabai.software (Asset: /assets/projects/collabai/creatives/collabai-carousel-04-control-tower-cta.webp)
Slide 01 — Your Agency Is Paying Rent on AI (Asset: /assets/projects/collabai/creatives/collabai-carousel-b2-01-paying-rent-on-ai.webp)
Slide 02 — Here's What That Actually Looks Like (Asset: /assets/projects/collabai/creatives/collabai-carousel-b2-02-hidden-costs-data-leakage.webp)
Slide 03 — CollabAI Control Tower: Build Custom AI Employees (Asset: /assets/projects/collabai/creatives/collabai-carousel-b2-03-own-your-ai-control-tower.webp)
Slide 04 — We Install It. You Build AI Employees in Minutes (Asset: /assets/projects/collabai/creatives/collabai-carousel-b2-04-we-install-it-cta.webp)
Slide 01 — 15-Min Walkthroughs of CollabAI Control Tower (Asset: /assets/projects/collabai/creatives/collabai-carousel-b3-01-15min-walkthrough-hook.webp)
Slide 02 — Are You Thinking About... (Agency Qualification) (Asset: /assets/projects/collabai/creatives/collabai-carousel-b3-02-agency-pain-points-qualification.webp)
Slide 03 — No Pitch Decks. No Long Intros. Just Live Demo (Asset: /assets/projects/collabai/creatives/collabai-carousel-b3-03-no-pitch-decks-live-demo.webp)
Slide 04 — If It's Not the Right Fit, We'll Tell You (CTA) (Asset: /assets/projects/collabai/creatives/collabai-carousel-b3-04-right-fit-trust-cta.webp)
Slide 01 — We're Marketers, Not Engineers (Objection Hook) (Asset: /assets/projects/collabai/creatives/collabai-carousel-b4-01-marketers-not-engineers-hook.webp)
Slide 02 — Here's What We Do for You (Full-Service Setup) (Asset: /assets/projects/collabai/creatives/collabai-carousel-b4-02-full-service-onboarding-steps.webp)
Slide 03 — Self-Hosted AI Without the Self-Hosting Headaches (Asset: /assets/projects/collabai/creatives/collabai-carousel-b4-03-self-hosted-without-headaches-cta.webp)
CollabAI Black Friday Sales Ad — Supercharge Your Team (Up to $400 Off) (Asset: /assets/projects/collabai/creatives/collabai-ad-05-black-friday-sales-offer.webp)
Enterprise Features & Demo CTA — Deploy Enterprise AI Behind Your Firewall (Asset: /assets/projects/collabai/creatives/collabai-ad-02-enterprise-firewall-features-demo.webp)
Privacy Positioning Ad — Like Ch*tGPT, But We Can't See Your Chats (Finance & Accounting) (Asset: /assets/projects/collabai/creatives/collabai-ad-03-chatgpt-privacy-finance-home.webp)
Privacy Positioning Ad — Like Ch*tGPT, But We Can't See Your Chats (Academic & Research) (Asset: /assets/projects/collabai/creatives/collabai-ad-04-chatgpt-privacy-research-library.webp)
CollabAI Nonprofit AI Product Automation Reel (Asset: /assets/projects/reels/reel-10-collabai-nonprofit-ai.webp)
CollabAI Black Friday Extended Offer Campaign Reel (Asset: /assets/projects/reels/reel-11-collabai-black-friday-sale.webp)
Slide 01 — Title: Secure AI Adoption Platform for Teams (CollabAI Cover) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-01.webp)
Slide 02 — Problem: The AI Adoption Problem is No Longer Awareness (Governance & ROI) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-02.webp)
Slide 03 — Solution: What CollabAI Does — Data, Governance, Role-Based Assistants & Insights (Asset: /assets/projects/collabai/deck/collabai-deck-slide-03.webp)
Slide 04 — Strategy: Integrating AI Safely Across Leadership, Teams, IT & Customers (Asset: /assets/projects/collabai/deck/collabai-deck-slide-04.webp)
Slide 05 — Roadmap: Practical 5-Step Roadmap for Enterprise AI Adoption (Asset: /assets/projects/collabai/deck/collabai-deck-slide-05.webp)
Slide 06 — Architecture: Bridging AI Tech & Team Productivity (Knowledge Base, Agent Builder, SSO, MCP) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-06.webp)
Slide 07 — Departmental Agents: Expert Custom AI Agents for Sales, HR, Finance, Operations & Execs (Asset: /assets/projects/collabai/deck/collabai-deck-slide-07.webp)
Slide 08 — Model Independence: Unified Multi-Model Access (OpenAI, Anthropic, Gemini, DeepSeek) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-08.webp)
Slide 09 — Interoperability: Bridge the Gap Between Data & Decision (ERP, CRM, Teams, Slack, n8n) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-09.webp)
Slide 10 — Security: Security-First by Design (Data Ownership, RBAC, TLS, Guardrails & Audit Logs) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-10.webp)
Slide 11 — Deployment: Flexible Hosting Models (Client Cloud, Dedicated, SJI Managed, BYO Keys) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-11.webp)
Slide 12 — Economics: Commercial Model Scaling with Real Usage vs Seat-Based Inefficiencies (Asset: /assets/projects/collabai/deck/collabai-deck-slide-12.webp)
Slide 13 — Timeline: 30–45 Day Implementation Roadmap from Discovery to Production Scale (Asset: /assets/projects/collabai/deck/collabai-deck-slide-13.webp)
Slide 14 — Cost Breakdown: Comprehensive Cost Comparison (CollabAI vs Microsoft Copilot & Direct LLMs) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-14.webp)
Slide 15 — Sector Solutions: Built-In Industry Workflows & Domain Control Towers Overview (Asset: /assets/projects/collabai/deck/collabai-deck-slide-15.webp)
Slide 16 — Mortgage Control Tower: Automated Rate Lock Alerts & Underwriting Workflows (Asset: /assets/projects/collabai/deck/collabai-deck-slide-16.webp)
Slide 17 — Healthcare & Clinics Control Tower: ePhysician 4 24/7 AI Agents for Scheduling & Billing (Asset: /assets/projects/collabai/deck/collabai-deck-slide-17.webp)
Slide 18 — Nonprofits Control Tower: NonProfit AI 16 24/7 AI Agents for Grant & Donor Operations (Asset: /assets/projects/collabai/deck/collabai-deck-slide-18.webp)
Slide 19 — Marketing Control Tower: Automated Campaign Execution, Client Reporting & Lead Routing (Asset: /assets/projects/collabai/deck/collabai-deck-slide-19.webp)
Slide 20 — Restaurant Control Tower: Plate Presence Operations Layer (POS, Voice & Social) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-20.webp)
Slide 21 — Real Estate Control Tower: RealtorHelp Virtual Office (15 Leads Qualified in 2 Minutes) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-21.webp)
Slide 22 — Client Success Control Tower: Churn Prevention, Account Health & Executive Briefings (Asset: /assets/projects/collabai/deck/collabai-deck-slide-22.webp)
Slide 23 — Agency Command Center: Unified Agency Management (CRM, Projects, EOS & AI) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-23.webp)
Slide 24 — GHL Dev Control Tower: Multi-Client Agency Dashboard with Single Sign-On (Asset: /assets/projects/collabai/deck/collabai-deck-slide-24.webp)
Slide 25 — Travel Agency Control Tower: TourDesk Operator-First Platform (GDPR-Ready) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-25.webp)
Slide 26 — Enterprise Credibility: Why SJ Innovation is the Right Implementation Partner (Asset: /assets/projects/collabai/deck/collabai-deck-slide-26.webp)
Slide 27 — Closing: Executive Contact & Partnership Briefing (Vishwanathan Shankar) (Asset: /assets/projects/collabai/deck/collabai-deck-slide-27.webp)

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