Brand Systems · 2025 – 2026 · CASE STUDY

BuildYourAI Creatives

Visual design, editorial layouts, multi-format Meta ad campaigns, and high-impact social content systems for BuildYourAI. Translates dense federal cybersecurity frameworks and AI governance guides into digestible executive briefing documents and viral LinkedIn carousels in close coordination with the enterprise sales team.

Company
BuildYourAI
Client
BuildYourAI Media & Growth
Timeline
Ongoing
Scope
Social Design Systems, Meta Ads, Sales Enablement Collateral, Executive Briefings, LinkedIn Carousels, YouTube Thumbnails, Brand Identity

Overview & TL;DR

The Challenge: Federal cybersecurity frameworks (NSA, CISA, FBI) are dense and impenetrable for mainstream technical buyers, while B2B AI products require high-trust marketing creatives across paid social and video channels.

My Role: Lead Visual & Content Designer — collaborated directly with the enterprise sales team to develop executive lead magnets and sales enablement assets; designed full-funnel Meta ad suites and YouTube video packaging.

The Method: Distilled multi-agency security guidance into plain-English checklists and 2-page briefing documents; engineered multi-format Meta ad creative suites (1:1 Feed, 9:16 Story/Reels, 16:9 Landscape) with clear benefit-driven messaging.

The Problem

Public sector agencies and AI practitioners frequently deploy models on untrusted data without understanding data poisoning, supply-chain vulnerabilities, or model drift.

Process & Implementation

Sales Coordination & Technical Deconstruction

Coordinated directly with the enterprise sales team to address the top security objections from public sector buyers. Broke down joint cybersecurity guidance from NSA, CISA, FBI, NCSC, and ASD into accessible themes: business risks, affected audiences, lifecycle threats, and actionable checklists.

  • Curated trusted agency seals and authority badges for high credibility
  • Engineered a simple 6-phase lifecycle threat matrix pairing phases with specific threats and counter-measures
  • Designed clean 4:5 vertical carousel slides optimized for LinkedIn mobile and desktop feed viewing
  • Produced a companion 2-page executive briefing document used directly in enterprise sales meetings and follow-ups

Multi-Format Meta Ads for BuildYourAI

Built responsive Meta advertising creative packages for BuildYourAI across 1:1, 9:16, and 16:9 aspect ratios, testing visual contrast and direct conversion CTAs.

  • Adapted headline typography and key benefits ('Let AI Manage Your Fundraising Backend Work') for high mobile readability
  • Optimized layout compositions for feed cards, vertical Stories/Reels, and landscape display banners
  • Maintained consistent brand authority with the BuildYourAI gradient emblem and clean photographic art direction

Measurable Outcomes

Joint Collateral
Sales Enablement
Developed in direct coordination with sales team to accelerate government buyer discovery
4:5, 1:1, 9:16, 16:9
Multi-Format Reach
Full responsive coverage across LinkedIn, Meta Ads, and YouTube

Delivered an authoritative marketing and sales enablement design system that turns complex technical compliance and enterprise AI capabilities into compelling visual assets across LinkedIn, Meta paid media, and YouTube.

Visual Artifacts & Gallery

  • Slide 01 — Cover: 10-Step NSA/CISA AI Data Security Checklist (Asset: /assets/projects/buildyourai/byai-nsa-cisa-01-cover.webp)
  • Slide 02 — Why Government Agencies Need Data-Driven AI Security (Asset: /assets/projects/buildyourai/byai-nsa-cisa-02-why-agencies-need-it.webp)
  • Slide 03 — The Big Risks & Target Stakeholder Audience (Asset: /assets/projects/buildyourai/byai-nsa-cisa-03-big-risks-audience.webp)
  • Slide 04 — AI Lifecycle & Threats Explained Simply (Asset: /assets/projects/buildyourai/byai-nsa-cisa-04-lifecycle-threats.webp)
  • Slide 05 — 10-Step NSA/CISA Data Security Checklist (Steps 1–4) (Asset: /assets/projects/buildyourai/byai-nsa-cisa-05-checklist-part1.webp)
  • Slide 06 — 10-Step NSA/CISA Data Security Checklist (Steps 5–10) (Asset: /assets/projects/buildyourai/byai-nsa-cisa-06-checklist-part2.webp)
  • Slide 07 — Executive Consultation Call & Next Steps CTA (Asset: /assets/projects/buildyourai/byai-nsa-cisa-07-consultation-cta.webp)
  • Smart Shopper Insights — E-Commerce Customer Purchase Analytics demo thumbnail (Asset: /assets/projects/buildyourai/byai-yt-smart-shopper-insights.webp)
  • AI Booking Agent Demo — Voice agent and conversational scheduler walkthrough (Asset: /assets/projects/buildyourai/byai-yt-ai-booking-agent-demo.webp)
  • AI Event Organizer — Dual-display administrative CMS and email workflow demo (Asset: /assets/projects/buildyourai/byai-yt-ai-event-organizer.webp)
  • Automate Business Ops — Control Tower enterprise suite overview with 3D metallic crest (Asset: /assets/projects/buildyourai/byai-yt-automate-business-ops-control-tower.webp)
  • Bill-Splitter App (Episode 02) — Product walkthrough and mobile utility showcase (Asset: /assets/projects/buildyourai/byai-yt-bill-splitter-app-ep02.webp)
  • Square Feed Ad (1:1) — 'Let AI manage your Fundraising Backend Work' targeted for Instagram & Facebook feeds (Asset: /assets/projects/buildyourai/byai-meta-ad-fundraising-1x1-feed.webp)
  • Story & Reels Ad (9:16) — Vertical motion-ready creative for Stories and Reels (Asset: /assets/projects/buildyourai/byai-meta-ad-fundraising-9x16-story.webp)
  • Landscape Display Ad (16:9) — Desktop feed and banner format (Asset: /assets/projects/buildyourai/byai-meta-ad-fundraising-16x9-landscape.webp)